01 / FRONTEND EXPERIENCE
Websites & Digital Experience
Webflow, CMS architecture, UX/UI, landing pages, website management, SEO foundations, conversion optimization and content experience.
WEBFLOWUX/UISEOCONVERSION
PERSONAL PORTFOLIO / SK DIGITAL SOLUTION
I connect the dots between business & technology.
I'm Seray Karabilgin. I turn disconnected websites, CRM data and manual workflows into connected digital systems — combining strategy, marketing technology and hands-on implementation.
CONNECTED ECOSYSTEM● ACTIVE
01 / WEBSITE
02 / HUBSPOT
THE CONNECTIONSK DIGITALSTRATEGY × TECH
03 / AUTOMATION
04 / OPERATIONS
INTEGRATED BY DESIGN / BUSINESS × SYSTEMS
THE BIGGER PICTURE / MY APPROACH
A website should not end at a form submission. A CRM should not end at data storage. Everything needs to work together.
My strength lies at the intersection of strategy and execution. I understand the customer-facing experience and the operational logic behind it — and translate both into scalable, practical systems.
One connected perspective across marketing, sales, service and IT. From concept, architecture and stakeholder alignment to implementation, quality assurance and measurable improvement.
EXPERTISE / HOW I CREATE VALUE
One perspective.
Four connected disciplines.
No isolated solutions. Each discipline strengthens the next — from the first website visit to a connected customer and operational journey.
02 / CUSTOMER OPERATIONS
HubSpot CRM & RevOps
CRM implementation, lifecycle design, contact segmentation, lead scoring, sales pipelines, service journeys, reporting and data governance.
MARKETING HUBSALES HUBSERVICE HUB
03 / SYSTEM ARCHITECTURE
Automation & Integrations
Cross-functional workflows, API-connected platforms, automated lead journeys, billing processes, AI-supported operations and system handovers.
WORKFLOWSINTEGRATIONSAI
04 / BUSINESS ENABLEMENT
Strategy, Analytics & Delivery
Process discovery, requirements, technical concepts, KPI frameworks, A/B testing, change enablement, training and cross-functional project leadership.
STRATEGYGA4 / GTMPROJECT LEADERSHIP
INTERACTIVE / THE CONNECTED JOURNEY
Follow the signal.
See what happens next.
Explore a simplified example of how one website interaction can turn into an organized, measurable customer journey. Expand each step to reveal the system logic.
01 / FRONTEND SIGNALA visitor requests a service ↗EXPLORE THE TRIGGER +
A relevant Webflow page and HubSpot form capture the inquiry together with consent, service interest and page context.
WEBFLOWHUBSPOT FORM
02 / CRM CONTEXTOne lead, structured data ↗EXPLORE THE LOGIC +
The CRM classifies the request, enriches the relevant properties, and applies ownership, lifecycle and qualification logic.
CRM DATALEAD SCORING
03 / PROCESS AUTOMATIONThe right next action ↗EXPLORE THE WORKFLOW +
Automated nurturing, sales routing or service follow-up happens based on the signal, without copying data across disconnected tools.
WORKFLOWSSALES HANDOVER
04 / MEASUREMENTVisibility across the funnel ↗EXPLORE THE OUTCOME +
Dashboards connect source, engagement and conversion information to the operational process, supporting smarter decisions and continuous optimization.
REPORTINGOPTIMIZATION
Illustrative process concept, not a live CRM connection or a claim about an individual customer's system.
MEET THE SK GUIDE / INTERACTIVE EXPERIENCE
Don't just read about connected systems. Experience them.
Take a business challenge you recognize and see how the SK Guide turns disconnected steps into a connected customer journey. The interactive experience lives on our About page.
One challenge. A clearer process. A connected way forward.
WEBSITE EXPERIENCE HUBSPOT CRM CONNECTED WORKFLOWS MEASURABLE IMPACTSK GUIDE / CONNECTING THE DOTS
SELECTED WORK / BUSINESS IMPACT
Behind every solution,
a problem worth solving.
Selected initiatives across CRM, integrations, lifecycle marketing and digital experiences. Client names are omitted where public reference approval is not yet recorded.
01 / OPERATIONS AUTOMATIONDOCUMENTED IMPACT
HUBSPOT→EASYBILL→FINANCE
From manual invoicing to a connected billing process.
Designed and implemented a HubSpot × easybill integration for membership operations, connecting invoicing, status updates and CRM data while reducing repetitive work.
02 / MARKETING & SALES AUTOMATIONPROJECT DELIVERY
INTENT→SCORING→NURTURE→SALES
Lead journeys built around buyer signals, not guesswork.
Concept and delivery of lead scoring, segmented learning journeys, nurture automation, lifecycle logic and sales handover for a professional education context.
03 / GLOBAL MARKETING OPERATIONSIMPLEMENTATION WORK
DE / EN / ES→FORM DATA→CONSENT
Making multilingual lead capture operationally consistent.
Designing a global HubSpot form and consent framework across languages with structured data capture, consistent processes and technically aligned compliance handovers.
04 / WEBFLOW EXPERIENCE DESIGNOWN BRAND / LIVE SHOWCASE
DESIGN→WEBFLOW→CRM / UX
SK Digital Solution: the website as a proof of capability.
A conversion-led website and interactive brand experience combining business messaging, custom Webflow sections, responsive UX and integrated lead capture.
Historic impact figures are taken from professional CV documentation and are not independently audited. Confidential customer details, internal budgets and unpublished materials are deliberately excluded.
EXPERIENCE / CAREER PATH
Built on experience.
Driven by curiosity.
From business informatics and operational systems to marketing technology leadership and independent consulting — a career focused on making technology useful.
NOW / INDEPENDENT
Founder & Consultant
SK Digital Solution
Website strategy and Webflow delivery, HubSpot consulting, digital ecosystems, business automation and cross-functional customer projects.
FROM FEB 2023
Manager Marketing Technology & IT
BVDW
Led CRM implementation, sales and service automation, integrations, marketing technology, performance reporting and stakeholder collaboration.
FEB 2022 — JAN 2023
Marketing Automation Specialist
BINDER Central Services
HubSpot workflows, lead capture, service and sales pipelines, landing pages, CMS optimization and management dashboards.
DEC 2020 — JAN 2022
Business Informatics, Sales & Service
BINDER
Digital training systems, SharePoint knowledge management, user enablement and process optimization.
Early practical experience also includes process and systems work involving Porsche AG and Automotive Lighting during my studies. Employment dates reflect the supplied CV and can be updated where needed.
THE FOUNDATION / QUALIFICATIONS
Strategic thinker.
Hands-on problem solver.
I pair analytical, technical and creative thinking with ownership, precise execution and the ability to translate between business teams and technology.
Education & recognition
Bachelor of Science — Business Informatics
Albstadt-Sigmaringen University, 2015–2020
Focus: Marketing, Web Development & IT Management · Grade: 1.7
Entrepreneurship Award Winner, 2020
Recognized for the innovative way4you mobility comparison app concept.
How I work
- Business-first systems thinking
- Independent, proactive problem solving
- Cross-functional leadership & stakeholder alignment
- Analytical rigor + creative solution design
- Quality assurance, detail and risk awareness
Professional development
HubSpot CRM & marketing automation
HubSpot CRM and Marketing Hub Integration (2022); Advanced Marketing Automation with HubSpot (2022).
Analytics, tracking & SEO
Advanced Google Analytics (2023); Google Tag Manager for Beginners (2023); SEO Workshop (2024).
AI, prompting & applied innovation
Practical ChatGPT Prompting Webinar (2024); hands-on AI-assisted content, research and workflow concepts.
Tools & platforms
HubSpot · Webflow · WordPress · TYPO3 · easybill · Google Analytics · Google Tag Manager · SharePoint · Notion · Jira · Monday · Confluence · Canva · ChatGPT · Claude · Microsoft 365.
Languages & collaboration
German and English (fluent); Turkish (advanced). Experienced in coaching users, briefing implementation partners and coordinating teams across marketing, sales, service and IT.
BEHIND THE SYSTEMS / INSTAGRAM
Ideas, insights & the work behind SK Digital.
A closer look at the thinking, people and projects behind connected digital experiences. Explore our three most recent posts from the website's Instagram selection.
See more on Instagram ↗
READY TO CONNECT THE PIECES?
Your next improvement needs more than another isolated tool.
Whether you need a better website, a structured HubSpot setup or workflows that finally work together, let's turn complexity into a system your business can scale with.